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You Don't Have to be BIG to Get Media Attention: PR Tips for Your Small Business
With your plate stacked high with the responsibilities of running a successful small business, it's hard to find time to create a public relations plan. Just the idea of media relations seems daunting. But imagine seeing your small business in blogs, newspapers and magazines. That big news story featuring your company can drive foot traffic, web traffic and increase sales. The abundance of social media and online outlets only make it easier to see your company's name in the headlines.
Join Network Solutions for a #NetSol tweet chat on October 28th from 1-2:30 pm EST with public relations professional, Shonali Burke and Washington Business Journal reporter, Jennifer Nycz-Conner to formulate a plan to engage the media and truly make your small business story stand out.
Shonali Burke is award-winning communications consultant and sought-after speaker based in the Washington, D.C., metro area with a national reach and international network. PRWeek, the top public relations trade publication, named her to their inaugural top 40 under 40 list.
Jennifer Nycz-Conner is a reporter and blogger for the Washington Business Journal. In the "Business Smarts" section, she covers strategies for running a small business better, and on the "Back Page" she covers events.
You will leave the tweet chat understanding:
- Where do I start with my public relations strategy?
- What makes a story newsworthy?
- How can I get the media's attention?
- How do I determine what outlets would be interested in my story?
- What online tools can I use for public relations for my business?
- What are the best strategies and tactics for blogger relations?
- How does blogger relations differ from traditional media relations?
WHAT: #NetSol tweet chat on public relations for your small business.
WHERE: http://tweetchat.com/room/netsol
Please note: This chat occurs online, not at a physical location
WHEN: Thursday, October 28th 1-2:30 pm EST
HOW: Log in to Twitter and follow the hashtag #NetSol.
Join other entrepreneurs and members of the small business community on Facebook at www.facebook.com/networksolutions.
When & Where
Twitter
Thursday, October 28, 2010 from 1:00 PM to 2:30 PM (ET)
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